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Press Release

NEW YORK, NY (March 6, 2003)

TransMedia Launches Next Generation Online Content Management Solutions for Media Intensive Companies

TransMedia, the innovation leader in online media content and information management technology announces a change in the company’s name that coincides with the launch of a suite of new products addressing the media content sourcing and management needs of companies in a broad range of industries.

“I am pleased to announce that a major company wide initiative carried out over the past year and marked by the evolution of our technology, products and business model is complete. To reflect this growth, today we are changing our name from Soundtrack Express to TransMedia (TransMedia) http://www.transmediacorp.com. Mr. Leka continues: “This is a logical evolution for a company that began its journey developing and perfecting the delivery, preview and management of audio content online and expanded to create a complete online solution to manage all types of media content including video, images and documents.”

“With the geometric growth of corporate audio, video and image assets, the need for a company wide media management solution is no longer restricted to industries such as entertainment and advertising.” Adds Mr. Leka, “Today, what’s lacking in the marketplace is an efficient media management system to tackle these needs in a scalable way that doesn’t break the bank. In addition, such a solution must satisfy the needs of clients that range from an advertising conglomerate to a multinational corporation whose employees must manage, share and transfer media assets in 30 countries worldwide. TransMedia delivers these solutions in a smart, efficient, and cost-effective way.”

Born from the enthusiastic market response to the capabilities of its first online solution, SoundtrackExpress.com (STX) – originally a music content sourcing and project management solution made for media companies - TransMedia has expanded its suite of products to address the wide ranging needs of media intensive companies. Today, TransMedia products provide customers with universal access to corporate media content, automatic compatibility to preview and share media and to collaborate with colleagues and clients, end-to-end solutions to source and license media content including soundtracks, video footage, images and other media and production tools for media professionals to manage and share media assets and projects online. TransMedia’s technology is entirely web-based and doesn’t require costly installation procedures or lengthy training periods.

TransMedia has partnered with several Fortune 100 companies to create a model that is immediately relevant and highly flexible. “We didn’t just sit in a dark room, writing lines of code for days trying to anticipate what our clients would want,” said Drew De Risi, Vice President of Operations, “Instead, we patiently and persistently questioned our clients to build a system which addressed their collective needs, while being easily customizable to each client company.” Click here to learn more.

TransMedia develops online solutions that provide universal access to media assets and information and create compatibility between businesses to preview and share media. TransMedia’s technology delivers significant time and cost savings for clients over traditional methods of sourcing, managing, previewing and sharing audio, video, images and documents. By working closely with media intensive companies, TransMedia solutions have been built with client design specs ensuring market relevance and the delivery of benefits to the client. TransMedia licenses its browser based media applications to Fortune 1000 corporations, advertising, broadcast and cable, film, publishing and other media intensive industries.

Press contacts:

Marcus Farny
TransMedia
phone: 212 675-6664
email: media@transmx.com