Press Release

NEW YORK, NY (April 29, 2004) - PRNewswire

Former United States Congressman Sam Gejdenson joins TransMedia Board of Directors

TransMedia, the innovation leader in online media content and information management technology announces that Sam Gejdenson, former U.S. Congressman for Connecticut, has joined its Board of Directors. Congressman Gejdenson brings extensive experience in international affairs and trade as well as a proven track record of bringing modern technology to many areas of American life.

“TransMedia is honored to welcome Congressman Gejdenson to our Board of Directors. Personally, I have rarely had the pleasure of knowing so enlightened a person in regards to an array of issues ranging from public service to business to human rights. We are convinced that the Congressman will bring a higher level of debate and creativity to our business,” said Donald Leka, President and CEO of TransMedia.

“I am happy to work with the TransMedia group given their visionary technology. I find particular appeal in their universal platform to manage and share all kinds of media including audio, video, images and documents. In addition to their traditional media markets, I see several important applications for government and education,” commented Congressman Gejdenson.

From 1981 to 2000, Congressman Sam Gejdenson served the people and communities of eastern Connecticut in the U.S. House of Representatives. He distinguished himself as a passionate advocate for children, senior citizens, and working families in the United States and abroad. Gejdenson fought to bring modern technology to all schools and to make college more affordable. Gejdenson, who served as the senior Democrat on the House International Relations Committee, authored comprehensive legislative initiatives aimed at assisting American companies in accessing foreign markets and boosting American exports including: the Exports Administration Act and the International Anti-corruption and Good Governance Act--both of which were signed into law.

Gejdenson, the first child of Holocaust survivors elected to the U.S. House of Representatives, was born in 1948 in an American displaced persons camp in Eschwege, Germany. He received an A.S. degree from Mitchell College in New London, Connecticut in 1968 and a B.A. from the University of Connecticut in Storrs, Connecticut in 1970. In 1974, he was elected to the Connecticut House of Representatives serving two terms before accepting a post in the administration of Connecticut Governor Ella T. Grasso. He is married to Betsy Henley-Cohn, and they are the parents of four children. Gejdenson is now involved in international trade in his own company Sam Gejdenson International.

TransMedia develops online solutions that provide universal access to media assets and information and create compatibility between businesses to preview and share media. TransMedia’s technology delivers significant time and cost savings for clients over traditional methods of sourcing, managing, previewing and sharing audio, video, images and documents. By working closely with media intensive companies, TransMedia solutions have been built with client design specs ensuring market relevance and the delivery of benefits to the client. TransMedia licenses its browser based media applications to Fortune 1000 corporations, advertising, broadcast and cable, film, publishing and other media intensive industries.

Press contacts:

Marcus Farny
TransMedia
phone: 212 675-6664
email: media@transmx.com