Press Release

Los Angeles, CA, (September 15, 2004)

TransMedia Announces the Release of Colaborata 2.5, the Turning Point in the Battle Against Digital Friction™

TransMedia (www.transmediacorp.com), the leading provider of integrated and compatible online media and information management and communication solutions, announces the official release of Colaborata 2.5, which will be unveiled at a media launch event on September 22nd at the Playboy Mansion, Los Angeles, CA. TransMedia will also announce important new Fortune 1000 customers and strategic partnerships to a gathering of media industry leaders and executives, Hollywood elites and A-list celebrities.

"The Colaborata 2.5 platform provides a direct path for the music, film, broadcasting, advertising and publishing industries to manage, market, advertise and sell media to consumers," said Donald Leka, Chairman and CEO. " New breakthrough features include the Media Event Center which allows multiple users to video, audio or text conference while simultaneously sharing and jointly previewing protected streaming media with a direct link to purchase - creating a peer driven secure environment for music and video sales."

The Colaborata 2.5 platform is designed to reduce Digital Friction™ caused by the rapid proliferation of digital files and information (music, video, images, documents, calendars, contacts etc.) and of non-integrated, incompatible proprietary systems used to manage digital media and information. The Colaborata 2.5 platform is a major evolution in online digital media and information management and communication, providing an entirely browser-based media ecosystem for businesses and consumers.

New innovations in Colaborata 2.5 to combat Digital Friction™ and drive online media commerce include:

1. Media Event Center - An integrated media conferencing, media file sharing and media broadcasting environment that allows users to simultaneously share and view media files while conducting live video and audio conferences. Media event and participant details are archived for later retrieval and access.

The Media Event Center also functions as a powerful peer driven environment for music and video sales, providing event participants with protected streaming preview files and direct links to purchase and download the shared content.

2. Interactive Media Calendar - Users have access to personal, company and global event and programming schedules within a single, dynamic interface complete with protected streaming media and links to shared media and information. By integrating multiple event calendars within a single interface, users can easily discover scheduling conflicts and opportunities within their work and personal lives.

3. Origin™ - displays a media file's complete lineage and provides instant and seamless navigation through personal, company and global media catalogs (e.g. from a music track, users have one click access to the album, playlist, artist, genre, record label and to user and organization defined categories). Origin™ enables users to easily browse, locate and purchase similar and related media content, functioning as a powerful ecommerce driver.

4. Integrated Online Shared Media Browser and Playlists - provides users with a dynamic, online media browsing experience complete with an intuitive auto-navigating interface that synchronizes with users' actions and facilitates users' intent - allowing users to easily display and traverse large amounts of relevant media and information.

Users can easily drag and drop media into playlists, from any web browser.

Users can securely share media files and playlists with other system users and with personal contacts; shared media and playlists appear as protected streaming files with direct links to purchase.

Users can comment and rate media including music tracks, albums, playlists, images, videos etc. within a collaborative rating and discussion environment.

5. Seamless Interplay between Media Folders and Media Browsers - A user, for example, may preview albums and playlists within the browser environment and toggle directly to related media and information (video, images, lyrics, album art, user ratings and comments, etc.) Furthermore, entire folders of media and information (without storage limits) can be shared securely and instantaneously without transferring files.

6. Contact Manager and Community Builder - Integrated directly with all system environments, enabling users to create and join authentic learning, working, recreation and interest based online communities.

7. Media Messaging with Secure File Sharing - Users can record and send video and audio messages to accompany media shared with other account users, user groups and personal contacts. Shared media and messages are viewable without large file attachments or download.

8. Media and Information Update Center - System automatically updates and notifies users of incoming media, information and media communications.

9. Automated Drag and Drop Media Ingest Process. Automatically uploads, extracts, converts, fingerprints, watermarks and encrypts multiple media files at the same time.

10. Online Audio, Image and Document Processing - Convert and process media, edit media properties and conduct on-the-fly PDF conversion, from any web browser.

Colaborata 2.5 is entirely browser-based and requires no software installation or configuration. Colaborata 2.5 is OS and browser agnostic, overcoming differences in hardware, software, formats and other technical obstacles.

About TransMedia:

TransMedia provides media management, communication and distribution solutions for leading companies in the music, motion picture, broadcast, advertising and publishing industries. TransMedia also provides its services to consumers through partnerships with leading ISPs and OEMs. "Come discover your digital id™."

Press contacts:

Marcus Farny
TransMedia
phone: 212 675-6664
email: media@transmx.com