TransMedia (www.transmediacorp.com), the leading provider of integrated and compatible online media management and communication solutions, and SLG Advertising, Inc., today announce that they have joined forces to deliver targeted online multimedia advertising and instant e-commerce in a strategic partnership that will provide advertisers with the ability to reach millions of consumers with targeted online multi-media advertising and instant e-commerce transaction capabilities.
"SLG's long experience and extensive relationships within the advertising community, combined with TransMedia's technology platform, will prove to be a powerful combination when delivering targeted online multimedia advertising through our network and in association with leading Media Companies, ISP and OEM customers," said Donald Leka, Chairman and CEO of TransMedia. "The TransMedia Colaborata platform will also provide consumers with instant e-commerce purchasing capabilities. This partnership will merge SLG's traditional advertising expertise and relationships with TransMedia's next generation online technologies."
"This is a - you have to see it to believe it - platform," said Richard Kinsler President of SLG Advertising. "The TransMedia platform will enable consumers to solicit their own advertising and is likely to significantly increase effectiveness and response rates for advertisers. There is no other fully integrated multimedia delivery platform available that can accomplish this wide range of services in one place and so quickly for consumers and businesses. It is truly revolutionary."
TransMedia provides integrated and compatible online digital media and information management solutions for media companies and consumers. The TransMedia platform provides a direct path for the music, film, broadcasting, advertising and publishing industries to manage, market, advertise and sell media - creating a true media ecosystem.
The TransMedia Colaborata platform reduces Digital Friction TM , which is caused by the rapid proliferation of digital files and information (music, video, images, documents, calendars, contacts, etc.) and of non-integrated, non-compatible proprietary systems to manage the many aspects of digital work and home life.
About SLG Advertising:
SLG Advertising is in Greenwich, CT, and has been in business for 32 years. SLG specializes in all forms of media buying and planning. The agency bills over $120 million dollars a year and carries a client list of well known national and regional accounts such as Ligget, Vector Brands, XO Communications, Just for Men, Vagisil, EAS, Swiss Colony, Perry Ellis, plus many others.